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Prioritizing Financial Wellness for Employees

07/02/2024 - Financial Wellness & Life Planning, Investing for Life

The Benefits of Prioritizing Financial Wellness for Employees

In the competitive landscape of talent acquisition and retention, providing financial education for your employees isn’t just beneficial—it’s essential. To achieve success, businesses must prioritize teaching financial literacy to their workforce to enhance loyalty, productivity and sustainable growth.

The Importance of Financial Literacy

Financial literacy is the ability to understand and manage your finances effectively. It encompasses a range of skills, including budgeting, saving, investing and understanding financial products and services. Unfortunately, studies show that many Americans, including employees of small businesses, lack basic financial knowledge. This can lead to poor financial decisions, increased financial stress and lower job satisfaction and productivity.

Providing financial literacy for employees is crucial for empowering your employees with the knowledge and skills to make informed financial decisions, ultimately fostering their financial well-being and stability.

Benefits of Employee Financial Education

Financial wellness programs for employees offer valuable resources and support to enhance their financial literacy, promoting overall well-being and productivity. For small businesses, offering financial education for employees can have numerous benefits.

Improving Employee Morale and Job Satisfaction

Financial wellness programs can improve employee morale and job satisfaction. When employees feel confident in their financial knowledge and ability to manage their finances, they are likely to feel more secure and satisfied in their jobs. This can lead to higher employee retention rates, saving small businesses the time and cost of recruiting and training new employees.

Attracting Top Talent

Offering financial education for employees can help small businesses attract top talent. In today’s job market, employees are looking for employers who offer more than just a paycheck. They want to work for companies that invest in their well-being and personal development. By offering financial wellness programs, small businesses can differentiate themselves from competitors and attract candidates who value personal growth and financial security.

Improving Employee Financial Wellness

Additionally, teaching financial literacy can lead to improved employee financial wellness. Financially stressed employees are more likely to experience health problems, absenteeism and decreased productivity. By equipping employees with the knowledge and tools to make sound financial decisions, small businesses can help alleviate financial stress and improve overall employee well-being.

Empowering Financial Literacy

By delving deeper into specific areas, small businesses can equip their employees with the tools they need to thrive financially. Here are some key financial literacy topics and examples:


Budgeting is the foundation of financial stability. Employees should learn how to create and stick to a budget that aligns with their income and financial goals. This includes tracking expenses, prioritizing spending and identifying areas for saving.

Retirement Planning

Preparing for retirement is critical for long-term financial security. Employees should learn about retirement savings accounts such as 401(k) plans, IRAs and pension plans. They should also understand the importance of saving early, setting retirement goals and optimizing investment strategies.


Investing can help employees grow their wealth over time. They should learn about different investment options, such as stocks, bonds, mutual funds and real estate. Understanding risk tolerance, diversification and investment strategies is key to making informed investment decisions.

Setting Up Emergency Fund

An emergency fund provides a financial safety net during unexpected expenses or emergencies. Employees should learn how to establish an emergency fund, determine the appropriate amount to save and maintain liquidity while earning a reasonable return.

Paying for Major Purchases

Whether it’s buying a home, a car or financing education, employees should understand the financial implications of major purchases. Topics may include loan options, interest rates, down payments and affordability assessments.

Planning for Child’s Education

For employees with children, planning for their education is essential. They should learn about college savings plans, such as 529 plans, and explore strategies for balancing education expenses with other financial goals.

Providing Financial Education and Wellness Programs

Small businesses can support employee financial literacy and wellness through various initiatives:

  • Education and Wellness Programs: Implement structured financial education programs or workshops covering the above topics. These can be conducted in-house or through partnerships with financial institutions or educational organizations.
  •  Online Resources: Offer access to online resources, such as educational videos, articles and interactive tools, to supplement employee learning and provide ongoing support.
  • Financial Assistance: Consider offering financial assistance programs, such as employer-sponsored retirement plans, matching contributions or subsidized financial counseling services. Need help on where to get started? WesBanco offers free resources, savings and budgeting calculators, retirement planning advice, financial planning tips and more. Give your employees the confidence they need to achieve their financial and life planning goals.

By investing in employee financial education and wellness, small businesses can empower their workforce to make informed financial decisions, reduce financial stress, and achieve long-term financial security.

Long-Term Benefits for Employees and Businesses

From a business perspective, teaching financial literacy and offering financial wellness programs can also have long-term benefits. Employees who are financially literate are better equipped to make informed decisions about retirement planning, investments, and other financial matters. This can lead to a more financially secure workforce, reducing the likelihood of employees needing to rely on government assistance or employer-sponsored retirement plans.

Ensuring financial wellness for employees is no longer just a perk but a crucial tool for small businesses to attract, retain, and empower their workforce. By investing in employee financial education, businesses can cultivate a more engaged workforce and build a foundation for long-term success.

If you have additional questions on financial education for employees or financial wellness programs, reach out to your local WesBanco Branch. They can guide and assist you to better empower your employees.


Content is for informational purposes only and is not intended to provide legal or financial advice. The views and opinions expressed do not necessarily represent the views and opinions of WesBanco.

While we hope you find this content useful, it is only intended to serve as a starting point. Your next step is to speak with a qualified, licensed professional who can provide advice tailored to your individual circumstances. Nothing in this article, nor in any associated resources, should be construed as financial or legal advice. Furthermore, while we have made good faith efforts to ensure that the information presented was correct as of the date the content was prepared, we are unable to guarantee that it remains accurate today.

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